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6 things social media marketers can learn from criminal masterminds
The theft of a $250,000 Rembrandt sketch from a California hotel might not seem like an obvious source of social media marketing tips, but there are some parallels between plotting a heist and operating a social media campaign, SmartBrief's Jesse Stanchak writes. Marketers do best when they dream big but keep their plans simple, and remain focused on providing what their customers really want, Stanchak writes.
Full story at SmartBrief/SmartBlog on Social Media.
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