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12 tips for rebranding
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For some fresh perspectives on rebranding, the Young Entepreneur Council offers 12 pieces of advice for rethinking your company’s identity. “To find out why your customers come to you, ask them,” says Lea Woodward, of Kinetiva. “Very often the responses and reasons why people buy from you are not what you thought they would be. This is especially valuable if you’re not sure what gives your company the edge—identify this and build your core brand around it.”
Full story at Open Forum.
Photo credit: Fotolia
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