[holykaw.alltop.com] Stick to business basics to determine social media ROI

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	--- Reply above this line to comment on this post --- Stick to business basics to determine social media ROI Posted by  SmartBrief to Holy Kaw! Social media practitioners should stop trying to create new metrics when calculating the return on their social media investment, consultant Nichole Kelly says. Rather than coming up with dedicated social media metrics, marketers should focus on the same real-world results they'd use to gauge any other campaign. "I can tell you the value of a Facebook fan: zero freaking dollars. If it doesn't correlate to the bottom line, it doesn’t matter," Kelly says. Full story at SmartBlog on Social Media by SmartBrief. More SmartBrief stories. View this post » Leave a comment » On the go? Download Posterous Spaces for your phone Sent by Posterous. Unsubscribe from emails. Other questions? We'd love to help.