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When starting a blog, please mind the gap
A gap analysis should be any would-be blogger's first step on the road to cultivating a brand and finding an audience, branding expert Sandra Miley says. Performing a gap analysis -- a common planning strategy in the business world -- involves spotting unexploited market niches, or areas where niches are likely to emerge. Once you've found an untapped audience, it's far easier to establish yourself as an expert and make your site the hub of an online community, Miley says.
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