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UnitedHealth Group turns social media into a recruitment tool
Social platforms can be valuable recruitment tools -- and their usefulness extends beyond companies tweeting their hiring announcements. UnitedHealth Group's volunteer team uses social tools to reach out to job hunters, both to seek out top talent and to communicate the company's personality and culture. "[B]ecause social allows for more human and transparent communications, they're able to better demonstrate their brand's culture in their everyday outreach," Andy Sernovitz writes.
Full story at SmartBrief/SmartBlog on Social Media.
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