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Do you know your global-business ABCs?
International organizations come in different shapes and sizes, writes Terrance Barkan, ranging from essentially domestic bodies with a smattering of foreign clients to groups that are so thoroughly multinational that they no longer have home countries in any meaningful sense. "Once international membership reaches 5% or more of your total, it is time to develop a dedicated international growth strategy," Barkan writes.
Full story at SmartBlog on Leadership by SmartBrief.
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