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| | --- Reply above this line to comment on this post --- Is it better to have a few close friends or a wider circle that’s perhaps less deep? Economic circumstances may play a part. “In the age of Facebook, many Americans seem to opt for a broad, shallow networking strategy. Yet cross-cultural research has shown that having many friends is not always viewed positively outside the United States,” write Shigehiro Oishi, a psychology professor in the University of Virginia, and Selin Kesebir of the London Business School. When times are prosperous, your friends are less likely to need much help, whether it’s covering a hospital bill or providing babysitting, and so a broad network of friends is easy to maintain. But when times aren’t as flush, having more friends might incur huge costs in terms of both time and resources, the researchers say. Full story at Futurity. More research news from top universities. | | | |
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