[holykaw.alltop.com] Spam and 7 other dramatic rebranding campaigns

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	--- Reply above this line to comment on this post --- Spam and 7 other dramatic rebranding campaigns Posted by  The Week to Holy Kaw! When junk email became known as "spam," Spam the pork-esque product faced "the greatest marketing challenge in its 75-year history," says Karl Taro Greenfeld at Bloomberg Businessweek. Eventually, Spam embraced its inner punchline, rolling out an ad campaign with tag lines like "Glorious Spam!" and a mascot called Sir Can-a-Lot. Result: Spam has thrived. Click through for more companies that successfully redefined themselves: View slideshow at The Week. All the top stories from The Week. View this post » Leave a comment » Sent by Posterous. Unsubscribe from emails. Other questions? We'd love to help.