[holykaw.alltop.com] What you see is what you hear: Exploring the McGurk effect [video]

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What you see is what you hear: Exploring the McGurk effect [video]

Posted by  Kate Rinsema to Holy Kaw!
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We put an incredible amount of faith in the adage that “Seeing is believing,” yet how often does the bossy sense of sight lead us astray?

What you see is apparently what you get, at least when it comes to distinguishing sounds such as ‘v’ and ‘b’, as Professor Lawrence Rosenblum of the University of California, Riverside explains in this clip from the BBC. The trick is called the McGurk effect, and even once you realize what’s going on, it’s still impossible to override what your eyes are telling the ears to hear.

This is only one part of a fascinating series exploring the interconnectedness of the senses and how scientists are exploring the possibilities such connections may offer to those who have suffered a loss in one sense or another.

Embedded media -- click here to see it.

Full story at BBC.

A whole new world of possibilities at the BBC.

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