[holykaw.alltop.com] Stories sell products [video]

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Stories sell products [video]

Posted by  Annie Colbert to Holy Kaw!
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Sunday's Super Bowl featured some of the year's highest priced advertising productions, but does a steep price tag automatically equate to an effective campaign? Recently launched production company Coudal Partners proves that deep pockets are not required to create a powerful commercial. The company's latest spot, Red Blooded, uses the power of story telling to build an engaging narrative around the product.

Embedded media -- click here to see it.

Via Fast Co Design.

A lesson in advertising.

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