Most think that LinkedIn is soley useful for individuals. However, there's also a place for businesses on the professional networking site. Smart Brief article offers a few suggestions for optimizing your business's LinkedIn. For example:
Use LinkedIn’s tools to their full advantage
Write a snappy headline and use the 120 available characters to describe what you do in an attention-grabbing way, Ruff says. Also, be sure to use all 2,000 characters allotted in the summary space under your bio. Compose an elevator pitch that tells prospects who you are and how you can help them. Then end with a call to action.
“That call to action really makes a difference,” Ruff adds. “You’re telling people, ‘Here’s how you can do business with us.’”
