Here's where social media meets international diplomacy. In this SmartBlog of Social Media, you'll see how the US State Department is using social media abroad. Here's an example:
Build trust. Nicholas Namba observed that his mission is to “build America’s reputation overseas,” and by listening to what aspects of American culture interest local audiences, local offices can tailor the cultural programming they provide. But building trust goes beyond just listening to opinions, and in a similar panel discussion the British Council hosted in the fall, a variety of speakers concluded that trust-building often comes from a deep understanding of the audience’s needs offline.
