Long a country known for its cyclists, following WWII when the Netherlands had to rebuild, an economic boom led to a rapid increase in the number of cars and the space to accommodate them pushing those who preferred pedaling into a dangerous position.
By the 1970s, an energy crisis, an economic crisis and a terrifying number of children dying due to the traffic situation prompted a mass movement to reclaim the streets for bicycles, the success of which anyone who’s seen the Netherlands today can attest to.
Sound familiar? If it can work there, other parts of the world might just have a model in the face of similar struggles and an obesity epidemic to boot.
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Changing the world through cycling.
