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Don’t be surprised if you see ads for fast food chain Big Boy cropping up in the most unlikely places, even your living room. From daily affirmation apps to Snuggies, the chain is putting their mark all over the place, but particularly where comfort food would be most welcome:
Big Boy Restaurants has been serving warm, comforting goodness since 1936. This campaign takes all of the comfort that Bob serves up in the restaurants everyday, and hits the streets – dishing out a little love wherever people might need it most.
No doubt Planned Parenthood is thrilled about the extra publicity.
Full story at The Mindy via Laughing Squid.
New ideas for an old company.
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